Service No. 02 · SEO consulting
They’re already searching. Make sure they land on you.
You don’t need tricks or a bigger ad budget. Most small business sites lose rankings to fixable problems, and an audit backed by real search data finds every one of them.
What the audit covers
Every page, examined the way Google reads it.
- Titles & descriptions
- The first thing Google and searchers read. I check every page for missing, duplicated, or wasted title tags and meta descriptions.
- Heading structure
- Search engines read your headings like an outline. I make sure each page tells a coherent story from H1 down.
- Content & search intent
- Does each page actually answer what your customers are searching for? I map your pages against the phrases that matter locally.
- Structured data & rich results
- The behind-the-scenes markup that earns the enhanced listings: stars, FAQs, business details. I verify what's there and flag what's missing.
- Duplicate content
- Pages that repeat themselves compete with themselves. I find the overlaps that quietly split your rankings.
- Internal linking
- How your pages reference each other decides which ones rank. I find orphaned pages and missed linking opportunities.
- Speed & page weight
- Slow pages lose rankings and customers. Oversized images, missing alt text, whatever else is dragging you down, all flagged with what fixing it is worth.
- Indexing & crawlability
- Sitemaps, robots rules, redirects, canonical tags: the plumbing that decides whether Google, and Bing, can even see your pages.
- Local signals
- For businesses that serve an area: the on-page signals that tie you to it, LocalBusiness markup and local relevance Google can read on the page, not just in your business listing.
Beyond your own pages
Where rankings are really decided.
01
Keyword research, from real search data
I don't guess at phrases. I pull the actual searches people in your market type, with real volumes behind them, and map every page on your site to the keywords it should own. You end up with a complete list of what's worth optimizing for, ranked by what it's worth.
02
Competitor analysis
Someone is getting the customers you're not. I break down the sites outranking you: what they rank for that you don't, what they're doing right, and where their advantage is thinner than it looks. Your fix list is built to take those spots.
03
Authority & backlinks
The sites linking to you still shape where you rank. I map your backlink profile: who vouches for you, which links carry weight, which are dead weight, and where competitors have referring domains you don't. No link-buying, just a clear read on the authority gap and how to close it honestly.
04
AI search readiness
Search now includes AI answers that cite a handful of sources and move on. I check how ready your site is to be one of them: a clean picture of your brand, markup that matches your content, and pages written to be quoted. It's where a growing share of searches ends, and most small business sites aren't built for it yet.
What you receive
An audit you can actually act on.
01
The audit
A page-by-page review of your site against everything listed above, with professional-grade data underneath and my judgment on every call. Not a one-click PDF.
02
The fix list
A prioritized action list: what to fix first, why it matters, and the keywords each page should go after. In plain English, not jargon.
03
The walkthrough
We go through the findings together so you understand your own website better than before.
04
Optional: I fix it
Want the list handled instead of handed over? I can implement the fixes myself, on your site, in your accounts.
Fair warning: everything I recommend lives on your website: content, structure, markup, speed. No link-buying schemes, no “guaranteed #1 ranking” promises. If someone guarantees you rankings, hold onto your wallet.
See it first
Read a full audit before you commission one.
Here’s the complete report, front to back, for a sample client: health scores, the technical and on-page findings, content gaps, keyword opportunities, a competitor benchmark, and the prioritized plan at the end. The numbers belong to a made-up business. The structure is exactly what lands in your inbox.
Read the sample report